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Permanent advertising program needed for Maldives: Tourism Minister

A permanent advertising program will be needed to sustain the momentum of Maldives’ tourism, Tourism Minister Hassan Sobir said.

As such, Maldives Tourism Promotion Board has targeted some of the world’s premier television channels to promote Maldives as one of the world’s best travel destinations.

 

From this month onwards, MTPB will be advertising Maldives on Cable News Network (CNN). Advertising programs have already been started on BBC.

 

As part of promotional efforts, the government has already started advertising and marketing the new 11 islands which are to be set up as tourist resorts, Sobir said.

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